Prof. Dr. Benedikt Lindenbeck

B. Lindenbeck, Steuerung von Dialogmarketingkampagnen. in Marketing und marktorientierte Unternehmensführung. Wiesbaden: Springer, 2018.

B. Lindenbeck, “Implikationen einer Online-Customer-Journey-Analyse,” in Digitales Dialogmarketing, Wiesbaden: Springer Gabler, 2020, pp. 627–650.

B. Lindenbeck, “A research framework for analyzing customer journeys in the digital age,” in Enlightened marketing in challenging times, Cham: Springer International Publishing, 2020, pp. 179–180. doi: 10.1007/978-3-030-42545-6_48

B. Lindenbeck, “Die Bestimmung hinreichend umfassender Datenbestände zur Konzeption von Marketingkampagnen,” in Dialogmarketing Perspektiven 2019/2020, Wiesbaden: Springer Gabler, 2020, pp. 119–133.

B. Lindenbeck and R. Olbrich, “Improving tarteting by taking long-term relationships into account,” in Finding new ways to engage and satisfy global customers, in Developments in marketing science: Proceedings of the Academy of Marketing Science. Cham: Springer International Publishing, 2019, pp. 55–67.

B. Lindenbeck, “Zur zielgrößenabhängigen Bestimmung der (Erfolgs-) Faktoren im Targeting,” in Dialogmarketing Perspektiven 2018/2019, Wiesbaden: Springer Gabler, 2019, pp. 165–189.

B. Lindenbeck and M. Hundt, “Is online always better?,” in Luxury Industries Symposium Papers, London: ECSP Business School, 2017. Available: https://archives.marketing-trends-congress.com/luxury_industries/2017/pages/PDF/017.pdf

R. Olbrich and B. Lindenbeck, “Targeting direct marketing campaigns by a more differentiated view on general sales,” in Proceedings of 15th International Marketing Trends Conference, Paris: ECSP Business School, 2017.

R. Olbrich and B. Lindenbeck, “Targeting direct marketing campaigns with a view to continuous obligations,” in 23rd Recent Advances in Retailing & Services Science Conference, Eindhoven: Technische Universiteit Eindhoven, 2016.

P. Bormann and B. Lindenbeck, “Misbelief about synergies,” in Proceedings of the EMAC 45th Annual Conference, Brussels: European Marketing Academy, 2016.

R. Olbrich and B. Lindenbeck, “Die Steigerung einzuwerbender Versicherungsprämien durch Targeting im Dialogmarketing,” Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V., vol. 108, no. 2, pp. 107–140, 2019, doi: 10.1007/s12297-019-00436-x