Zitat
R. Olbrich and B. Lindenbeck, “Targeting direct marketing campaigns by a more differentiated view on general sales,” in Proceedings of 15th International Marketing Trends Conference, Paris: ECSP Business School, 2017.
Targeting direct marketing campaigns by a more differentiated view on general sales
Konferenzpaper
Schnelle Fakten
Interne Autorenschaft
Weitere Publizierende
Rainer Olbrich
Veröffentlichung
- 2017
Organisationseinheit
Fachgebiete
- Wirtschaftswissenschaften allgemein 2