Quote
Lindenbeck, B., 2020 A research framework for analyzing customer journeys in the digital age. In: Enlightened marketing in challenging times. Cham: Springer International Publishing, pp.179-180.
A research framework for analyzing customer journeys in the digital age
an abstract
Fast facts
Internal authorship
Publishment
- 2020
Anthology
A research framework for analyzing customer journeys in the digital age
Title of the conference proceedings
Enlightened marketing in challenging times
Organizational unit
Subjects
- Economics in general
Publication format
Conference paper