Quote
Lindenbeck, B., 2019. On the target size-dependent determination of (success) factors in targeting. In: Dialog Marketing Perspectives 2018/2019. Wiesbaden: Springer Gabler, pp.165-189.
Zur zielgrößenabhängigen Bestimmung der (Erfolgs-) Faktoren im Targeting
Fast facts
Internal authorship
Publishment
- 2019
Anthology
For the target size-dependent determination of (success) factors in targeting
Title of the conference proceedings
Dialog marketing perspectives 2018/2019
Organizational unit
Subjects
- Economics in general
Publication format
Conference paper