Zur zielgrößenabhängigen Bestimmung der (Erfolgs-) Faktoren im Targeting

Fast facts

• Internal authorship

  Prof. Dr. Benedikt Lindenbeck

• Publishment

  • 2019

• Anthology

  For the target size-dependent determination of (success) factors in targeting

• Title of the conference proceedings

  Dialog marketing perspectives 2018/2019

• Organizational unit

  Business Studies

• Subjects

  • Economics in general

• Publication format

  Conference paper