Quote
Büchler, J.-P. and Faix, A., 2016. Contingency approach for the integrated planning of international innovation marketing. In: Yearbook of Market Entry Advisory 2016 : Communication in International Business. Berlin: Epubli, pp.121-144.
Kontingenzansatz zur integrierten Planung der internationalen Innovationsvermarktung
Fast facts
Internal authorship
Publishment
- 2016
Anthology
Yearbook of Market Entry Advisory 2016 : Communication in International Business
Organizational unit
Subjects
- Economics in general
Publication format
Anthology contribution (Article)