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Vermarktung von Innovationen

Analyse und Konsequenzen produktbezogener Kontingenzfaktoren

Fast facts

Internal authorship
- Prof. Dr. Jan-Philipp Büchler
- Prof. Dr. Axel Faix
Publishment
- 2015
Anthology
Innovationserfolg
Organizational unit
Business Studies
Subjects
- Economics in general
Publication format
Anthology contribution (Article)

Quote

J.-P. Büchler and A. Faix, "Vermarktung von Innovationen," in Innovationserfolg, Frankfurt am Main: PL Academic Research, 2015, pp. 173-202.

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