2017: Research grant from the Eberhard Robke Foundation
2017: Best Paper by Theme Award 2017 AMA Winter Academic Conference
2015: Data Grant Award of the Wharton Customer Analytics Initiative
2015: DAAD short-term scholarship for doctoral students
Team
The team is completed by research assistants and doctoral students Louisa Bennetlouisa.bennetfh-dortmundde and Fabienne Littwinfabienne.littwinfh-dortmundde.
Louisa Bennet
Fabienne Littwin
Publications
Monograph
L. Feider, Retourenmanagement im Online-Handel. Wuppertal: Universitätsbibliothek Wuppertal, 2018.
I. Garnefeld, E. Böhm, and L. Feider, “Retourenmanagement zur Steigerung des Kundenwerts,” in Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen, 4., Wiesbaden: Springer Gabler, 2017, pp. 599–624.
I. Garnefeld, E. Boehm, and L. Feider, “Managing the Necessary Evil: Can Payment Methods Reduce Product Returns?,” in Winter Marketing Academic Conference 2017, 2017.
L. Feider, I. Garnefeld, and E. Böhm, “Threatening customers not to return - an effective strategy for online retailers?,” in 44th EMAC Annual Conference 2015, 2015.
I. Garnefeld, E. Böhm, L. Klimke, and A. Oestreich, “I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions,” Journal of the Academy of Marketing Science, vol. 46, pp. 1133–1147, 2018.
Digital marketing (including social media marketing, SEA/SEO, influencer marketing, data-driven marketing, AI in marketing)
E-commerce (including the design of digital sales processes, voice commerce, augmented reality, returns management, AI-based product recommendations)
Sustainable consumption (e.g. effectiveness of incentives to promote sustainable consumption, influence of digitalization on sustainable consumer behaviour)
Procedure and application: Are you interested in writing a thesis in the field of marketing? Then please send a short e-mail with the subject "Thesis supervision" lena.klimkefh-dortmundde and in the CC FG-Marketing.FB9fh-dortmundde. You will then receive all the necessary information, current deadlines and documents on the application process. Please note that supervision is not possible in the summer semester 2024.
News from teaching
In the summer semester of 2023, students of the bachelor's module "Digital Marketing", together with the practice partner Parfümerie-Pieper GmbH, represented by the Head of Online Marketing, addressed the question of how the target group "GenZ" can be addressed through digital marketing communication. Overall, numerous creative ideas for digital communication campaigns were developed and presented to the practice partner.
On April 26, the lecture "Corporate Sustainability: How companies can and MUST contribute to sustainable development!" was held by Prof. Dr. Sabrina Scheidler and myself.
The event is part of the student-organized lecture series "Studium Oecologicum", which deals with the topic of sustainability in various disciplines in a total of 11 events and is aimed at interested students, UAS members and external guest students.
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