Zitat
Olbrich, R. and Lindenbeck, B., 2017. Targeting direct marketing campaigns by a more differentiated view on general sales. In: Proceedings of 15th International Marketing Trends Conference. Paris: ECSP Business School.
Targeting direct marketing campaigns by a more differentiated view on general sales
Schnelle Fakten
Interne Autorenschaft
Weitere Publizierende
Rainer Olbrich
Veröffentlichung
- 2017
Titel des Sammelbands
Targeting direct marketing campaigns by a more differentiated view on general sales
Titel des Konferenzbands
Proceedings of 15th International Marketing Trends Conference
Organisationseinheit
Fachgebiete
- Wirtschaftswissenschaften allgemein
Format
Konferenzpaper