Zitat
R. Olbrich and B. Lindenbeck, “Targeting direct marketing campaigns by a more differentiated view on general sales,” in Proceedings of 15th International Marketing Trends Conference, 2017.
Targeting direct marketing campaigns by a more differentiated view on general sales
Schnelle Fakten
Interne Autorenschaft
Weitere Publizierende
Rainer Olbrich
Veröffentlichung
- 2017
Sammelband
Targeting direct marketing campaigns by a more differentiated view on general sales (Proceedings of 15th International Marketing Trends Conference)
Organisationseinheit
Fachgebiete
- Wirtschaftswissenschaften allgemein
Format
Konferenzpaper