Quote
Bormann, P. and Lindenbeck, B., 2016. Misbelief about synergies. In: Proceedings of the EMAC 45th Annual Conference. EMAC 45th Annual Conference 2016. Brussels: European Marketing Academy.
Misbelief about synergies
how strategy flaws alter revenue streams in online and offline channels
Fast facts
Internal authorship
Further publishers
Patrick Bormann
Publishment
- 2016
Anthology
Misbelief about synergies
Title of the conference proceedings
Proceedings of the EMAC 45th Annual Conference
Organizational unit
Subjects
- Economics in general
Publication format
Conference paper