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Targeting direct marketing campaigns with a view to continuous obligations

Fast facts

  • Internal authorship

    Prof. Dr. Benedikt Lindenbeck

  • Further publishers

    Rainer Olbrich

  • Publishment

    • 2016
    • Volume 23rd Recent Advances in Retailing & Services Science Conference

  • Title of the conference proceedings

    23rd Recent Advances in Retailing & Services Science Conference

  • Organizational unit

    Business Studies

  • Subjects

    • Economics in general

  • Publication format

    Conference paper

Quote

Olbrich, R. and Lindenbeck, B., 2016. Targeting direct marketing campaigns with a view to continuous obligations. In: 23rd Recent Advances in Retailing & Services Science Conference. 23rd Recent Advances in Retailing & Services Science Conference. Eindhoven: Eindhoven University of Technology.

Notes and references

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