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Fachhochschule Dortmund

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Steuerung von Dialogmarketingkampagnen

Fast facts

  • Internal authorship

    Prof. Dr. Benedikt Lindenbeck

  • Publishment

    • Wiesbaden: Springer 2018

  • Anthology

    Management of dialog marketing campaigns

  • Organizational unit

    Business Studies

  • Subjects

    • Economics in general

  • Publication format

    Monograph (Other document type)

Quote

Lindenbeck, B., 2018. management of dialog marketing campaigns. Marketing and market-oriented corporate management. Wiesbaden: Springer.

Notes and references

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