Die Bestimmung hinreichend umfassender Datenbestände zur Konzeption von Marketingkampagnen

Fast facts

• Internal authorship

  Prof. Dr. Benedikt Lindenbeck

• Publishment

  • 2020

• Anthology

  The determination of sufficiently comprehensive data sets for the conception of marketing campaigns

• Title of the conference proceedings

  Dialog marketing perspectives 2019/2020

• Organizational unit

  Business Studies

• Subjects

  • Economics in general

• Publication format

  Conference paper