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Implikationen einer Online-Customer-Journey-Analyse

Anthology contribution

Fast facts

Internal authorship
Prof. Dr. Benedikt Lindenbeck
Publishment
- 2020
Organizational unit
Business Studies
Subjects
- General economics 2

Quote

B. Lindenbeck, "Implications of an online customer journey analysis," in Digitales Dialogmarketing, Wiesbaden: Springer Gabler, 2020, pp. 627-650.

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