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Die Steigerung einzuwerbender Versicherungsprämien durch Targeting im Dialogmarketing

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R. Olbrich and B. Lindenbeck, “Increasing Insurance Premium Revenue Through Targeting in Dialog Marketing,” Journal of Insurance Science: Journal of the German Association for Insurance Science, vol. 108, no. 2, pp. 107–140, 2019, doi: 10.1007/s12297-019-00436-x

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DOI 10.1007/s12297-019-00436-x

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