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Der Einsatz des Marketing-Assessment zur Abschätzung wettbewerbsbezogener Folgen von Produktinnovationen

Fast facts

  • Internal authorship

    Prof. Dr. Axel Faix

  • Publishment

    • Köln: IMD 1994

  • Anthology

    The use of marketing assessment to estimate the competitive impact of product innovations

  • Organizational unit

    Business Studies

  • Subjects

    • Economics in general

  • Publication format

    Monograph (Other document type)

Quote

Faix, A., 1994. The use of marketing assessment to estimate the competitive consequences of product innovations. Proceedings of the Institute for Market and Distribution Research at the University of Cologne . [Cologne: IMD. Available at: <https://d-nb.info/947092374>.

Notes and references

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