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Der WILO-EMB-Fall

lokaler Turnaround in einem internationalen Unternehmensverbund

Fast facts

  • Internal authorship

    Prof. Dr. Axel Faix

  • Further publishers

    Susanne Schwamborn, Richard Köhler

  • Publishment

    • 1994

  • Anthology

    Marketing-Erfolg trainieren

  • Organizational unit

    Business Studies

  • Subjects

    • Economics in general

  • Publication format

    Anthology contribution (Article)

Quote

A. Faix, S. Schwamborn, and R. Köhler, "The WILO-EMB Case," in Marketing-Erfolg trainieren, Stuttgart: Schäffer-Poeschel, 1994, pp. 109-132.

Notes and references

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