Quote
A. Faix, S. Schwamborn, and R. Köhler, "The WILO-EMB Case," in Marketing-Erfolg trainieren, Stuttgart: Schäffer-Poeschel, 1994, pp. 109-132.
Der WILO-EMB-Fall
lokaler Turnaround in einem internationalen Unternehmensverbund
Fast facts
Internal authorship
Further publishers
Susanne Schwamborn, Richard Köhler
Publishment
- 1994
Anthology
Training for marketing success
Organizational unit
Subjects
- Economics in general
Publication format
Anthology contribution (Article)