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Wenn der Kunde noch mehr Werbung will

Permission-Marketing fördert die Akzeptanz von Werbemaßnahmen

Fast facts

  • Internal authorship

    Prof. Dr. Axel Faix

  • Publishment

    • 2002

  • Anthology

    When the customer wants even more advertising

  • Journal

    New management (8)

  • Organizational unit

    Business Studies

  • Subjects

    • Economics in general

  • Publication format

    Journal article (Article)

Quote

A. Faix, "Wenn der Kunde noch mehr Werbung will," New management, no. 8, pp. 44-49, 2002.

Notes and references

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