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Das "Konstrukt" Wettbewerbsvorteil

Grundlagen, Kennzeichnung und Planung

Fast facts

  • Internal authorship

    Prof. Dr. Axel Faix

  • Further publishers

    Walter Görgen

  • Publishment

    • 1994

  • Anthology

    The "construct" of competitive advantage

  • Title of the conference proceedings

    16

  • Journal

    Marketing (3)

  • Organizational unit

    Business Studies

  • Subjects

    • Economics in general

  • Publication format

    Journal article (Article)

Quote

A. Faix and W. Görgen, "The 'construct' of competitive advantage," Marketing, vol. 16, no. 3, pp. 160-166, 1994.

Notes and references

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