Quote
Feider, L., Garnefeld, I. and Böhm, E., 2015. Threatening customers not to return - an effective strategy for online retailers? In: 44th EMAC Annual Conference 2015. Leuven: KU Leuven.
Threatening customers not to return - an effective strategy for online retailers?
Fast facts
Internal authorship
Further publishers
Ina Garnefeld, Eva Böhm
Publishment
- 2015
Anthology
Threatening customers not to return - an effective strategy for online retailers?
Title of the conference proceedings
44th EMAC Annual Conference 2015
Organizational unit
Subjects
- Economics in general
Publication format
Conference paper