Quote
L. Feider, I. Garnefeld, and E. Böhm, "Threatening customers not to return - an effective strategy for online retailers?", in 44th EMAC Annual Conference 2015, 2015.
Threatening customers not to return - an effective strategy for online retailers?
Fast facts
Internal authorship
Further publishers
Ina Garnefeld, Eva Böhm
Publishment
- 2015
Anthology
Threatening customers not to return - an effective strategy for online retailers? (44th EMAC Annual Conference 2015)
Organizational unit
Subjects
- Economics in general
Publication format
Conference paper