Quote
I. Garnefeld, E. Böhm, and L. Feider, "Returns Management to Increase Customer Value," in Customer Value: Fundamentals - Innovative Concepts - Practical Implementations, 4th, Wiesbaden: Springer Gabler, 2017, pp. 599-624.
Retourenmanagement zur Steigerung des Kundenwerts
Fast facts
Internal authorship
Further publishers
Ina Garnefeld, Eva Böhm
Publishment
- 2017
Anthology
Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen
Organizational unit
Subjects
- Economics in general
Publication format
Anthology contribution (Article)