Quote
Faix, A., 2018. Consistent design of market-oriented innovation strategies. In: Innovation strategies: Fundamentals, design approaches and conditions for action. Berlin: Peter Lang, pp.109-134.
Konsistente Gestaltung marktorientierter Innovationsstrategien
Fast facts
Internal authorship
Publishment
- 2018
Anthology
Innovation strategies : fundamentals, design approaches and conditions for action
Organizational unit
Subjects
- Economics in general
Publication format
Anthology contribution (Article)