Konsistente Gestaltung marktorientierter Innovationsstrategien

Fast facts

• Internal authorship

  Prof. Dr. Axel Faix

• Publishment

  • 2018

• Anthology

  Innovation strategies : fundamentals, design approaches and conditions for action

• Organizational unit

  Business Studies

• Subjects

  • Economics in general

• Publication format

  Anthology contribution (Article)