Quote
J.-P. Büchler and J. Decker, “Teaching Case Studies—Marketing and Branding,” in *Applied Research on Strategic International Management*. Berlin: Logos Verlag, 2018.
References and Relationships
ISBN 9783832546359
Teaching case studies - marketing and branding
Monograph
Fast facts
Internal authorship
Further publishers
Jennifer Decker
Publishment
- Logos Verlag 2018
Organizational unit
Subjects
- General economics 2