Quote
Büchler, J.-P. and Decker, J., 2018. Teaching case studies - marketing and branding. Applied research on strategic international management. Berlin: Logos Verlag.
Teaching case studies - marketing and branding
Fast facts
Internal authorship
Further publishers
Jennifer Decker
Publishment
- Berlin: Logos Verlag 2018
Anthology
Teaching case studies - marketing and branding
Organizational unit
Subjects
- Economics in general
Publication format
Monograph (Other document type)