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Fan-centric brand management of professional sport organizations

Other research performance

Fast facts

Internal authorship
- Prof. Dr. Axel Faix
- Christian Weißkopf, M.Sc.
Publishment
- 2025
Type of research service
Scientific lecture
Purpose of publication
Research
Organizational unit
Business Studies
Subjects
- Sports management/sports economics
Research fields
- Other field of research

Quote

Faix, A., & Weißkopf, C. (2025). Fan-centric brand management of professional sport organizations.

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