implementing end-to-end processes for innovations with reference from consumer goods industry
Interne Autorenschaft
Veröffentlichung
Sammelband
Cross cultural conference 2013 : 8th May 2013 ; proceedings ; sessions: intercultural perspectives in global business and HR management, intercultural perspectives in information & communication technology, intercultural perspectives in higher education
Organisationseinheit
Fachgebiete
Format
Sammelbandbeitrag (Artikel)
J.-P. Büchler, “Towards a design-to-launch perspective,” in Cross cultural conference 2013 : 8th May 2013 ; proceedings ; sessions: intercultural perspectives in global business and HR management, intercultural perspectives in information & communication technology, intercultural perspectives in higher education, Aachen: Shaker, 2013, pp. 27–42.
