Content
In a recently published study by the consulting firm Capgemini, 96 percent of the executives surveyed from more than 1,000 participating companies in various industries worldwide stated that generative artificial intelligence (AI) is a hot topic in their respective boardrooms, but only a small single-digit percentage of the same organizations are already implementing corresponding use cases. This article addresses this gap by presenting concrete examples from corporate practice that illustrate the fundamental relationships in the subject area and the possibilities of generative AI. The summarized typology of generative AI use cases derived from this allows success factors for companies to be identified and enables a process model to be outlined in the sense of a "way forward".
Keywords
Generative AI
AI
AI applications
AI use case