Quote
C. Rummel and J. Müller, Eds, 50 Jahre Schrägstrich im Quadrat / 50 Years of Slash in a Square. Munich: Prestel, 2024.
Content
In April 1974, Deutsche Bank presented its new logo - the soon to be famous "slash in the square". This was preceded by a competition to which the company had invited eight internationally renowned graphic designers. Out of 140 designs, the bank chose a proposal by Anton Stankowski, master of constructivism and pioneer of graphic design.
The "slash in the square" has long since become Deutsche Bank's unmistakable trademark. This publication, published to mark the bank's 50th anniversary, describes the impressive range of ways in which the logo has been used since then, recalls corporate logos previously used by Deutsche Bank, takes a look at the significance of the artist Anton Stankowski and offers some thoughts on possible future applications.
References
ISBN 9783791393223
Keywords
Corporate Design
Design history
Graphic design
Logo