Zitat
Wieseke, J., Edinger-Schons, L.M. and Scheidler, S., 2013. Talk is silver, silence is golden? In: Challenging the bounds of marketing thought. Chicago: American Marketing Association, pp.57–57.
Talk is silver, silence is golden?
a field-experimental study on determinants of successful CSR communication
Schnelle Fakten
Interne Autorenschaft
Weitere Publizierende
Jan Wieseke, Laura Marie Edinger-Schons
Veröffentlichung
- 2013
Titel des Sammelbands
Talk is silver, silence is golden?
Titel des Konferenzbands
Challenging the bounds of marketing thought
Organisationseinheit
Fachgebiete
- Wirtschaftswissenschaften allgemein
Format
Konferenzpaper