Quote
S. Scheidler, L. M. Schons, and J. Wieseke, "Not guilty?," in What happens in marketing, stays digital, 2016, pp. 17-18.
Not guilty?
the many faces of corporate social irresponsibility and the role of consumers' perceived guilt as a determinant of boycotting
Fast facts
Internal authorship
Further publishers
Laura Marie Schons, Jan Wieseke
Publishment
- 2016
Anthology
Not guilty?
Title of the conference proceedings
What happens in marketing, stays digital
Organizational unit
Subjects
- Economics in general
Publication format
Conference paper