Zitat
Scheidler, S., Schons, L.M. and Wieseke, J., 2016. Not guilty? In: What happens in marketing, stays digital, AMA Educators Proceedings . Chicago: American Marketing Association, pp.17–18.
Not guilty?
the many faces of corporate social irresponsibility and the role of consumers' perceived guilt as a determinant of boycotting
Schnelle Fakten
Interne Autorenschaft
Weitere Publizierende
Laura Marie Schons, Jan Wieseke
Veröffentlichung
- 2016
Titel des Sammelbands
Not guilty?
Titel des Konferenzbands
What happens in marketing, stays digital
Organisationseinheit
Fachgebiete
- Wirtschaftswissenschaften allgemein
Format
Konferenzpaper