Zitat
Scheidler, S., Schons, L.M. and Wieseke, J., 2016. Not guilty? In: What happens in marketing, stays digital, AMA Educators Proceedings . Chicago: American Marketing Association, pp.17–18.
the many faces of corporate social irresponsibility and the role of consumers' perceived guilt as a determinant of boycotting
Interne Autorenschaft
Weitere Publizierende
Laura Marie Schons, Jan Wieseke
Veröffentlichung
Titel des Sammelbands
Not guilty?
Titel des Konferenzbands
What happens in marketing, stays digital
Organisationseinheit
Fachgebiete
Format
Konferenzpaper