Quote
S. Scheidler, L. M. Schons, and J. Spanjol, "Internal marketing of Corporate Social Responsibility (CSR) initiatives," in Rediscovering the essentiality of marketing, 2016, pp. 553-554.
Internal marketing of Corporate Social Responsibility (CSR) initiatives
CSR portfolio effects on employee perceptions of corporate hypocrisy, attitudes and turnover
Fast facts
Internal authorship
Further publishers
Laura Marie Schons, Jelena Spanjol
Publishment
- 2016
Anthology
Internal marketing of Corporate Social Responsibility (CSR) initiatives
Title of the conference proceedings
Rediscovering the essentiality of marketing
Organizational unit
Subjects
- Economics in general
Publication format
Conference paper