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Symbolisch-emotionales Marketing für den ÖPNV

Maßnahmmen zur nutzerorientierten Angebotsgestaltung und Kommunikation

Fast facts

  • Internal authorship

    Prof. Dr. Marcel Hunecke

  • Further publishers

    Klaus J. Beckmann, Armin Langweg

  • Publishment

    • Düsseldorf: Alba 2007

  • Anthology

    Symbolic-emotional marketing for public transport

  • Organizational unit

    Applied Social Sciences

  • Subjects

    • Social psychology

  • Publication format

    Monograph (Other document type)

Quote

M. Hunecke, K. J. Beckmann, and A. Langweg, Symbolic-emotional marketing for public transportation. Düsseldorf: Alba, 2007.

Notes and references

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