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Symbolisch-emotionales Marketing für den ÖPNV

Maßnahmmen zur nutzerorientierten Angebotsgestaltung und Kommunikation

Fast facts

Internal authorship
Prof. Dr. Marcel Hunecke
Further publishers
Klaus J. Beckmann, Armin Langweg
Publishment
- Düsseldorf: Alba 2007
Anthology
Symbolisch-emotionales Marketing für den ÖPNV
Organizational unit
Applied Social Sciences
Subjects
- Social psychology
Publication format
Monograph (Other document type)

Quote

M. Hunecke, K. J. Beckmann, and A. Langweg, Symbolic-emotional marketing for public transportation. Düsseldorf: Alba, 2007.

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