I. Garnefeld, E. Böhm, and L. Feider, “Retourenmanagement zur Steigerung des Kundenwerts,” in Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen, 4., Wiesbaden: Springer Gabler, 2017, pp. 599–624.
I. Garnefeld, E. Boehm, and L. Feider, “Managing the Necessary Evil: Can Payment Methods Reduce Product Returns?,” in Winter Marketing Academic Conference 2017, 2017.
L. Feider, I. Garnefeld, and E. Böhm, “Threatening customers not to return - an effective strategy for online retailers?,” in 44th EMAC Annual Conference 2015, 2015.
I. Garnefeld, E. Böhm, L. Klimke, and A. Oestreich, “I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions,” Journal of the Academy of Marketing Science, vol. 46, pp. 1133–1147, 2018.
You can find all information about the supervision of your thesis in ILIAS: https://fh.do/klimke-thesis.(Opens in a new tab) There you can also apply directly for supervision and view my available capacities for the coming semesters.
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News from teaching
In the summer semester of 2023, students of the bachelor's module "Digital Marketing", together with the practice partner Parfümerie-Pieper GmbH, represented by the Head of Online Marketing, addressed the question of how the target group "GenZ" can be addressed through digital marketing communication. Overall, numerous creative ideas for digital communication campaigns were developed and presented to the practice partner.
On April 26, the lecture "Corporate Sustainability: How companies can and MUST contribute to sustainable development!" was held by Prof. Dr. Sabrina Scheidler and myself.
The event is part of the student-organized lecture series "Studium Oecologicum", which deals with the topic of sustainability in various disciplines in a total of 11 events and is aimed at interested students, UAS members and external guest students.
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