2017: Research grant from the Eberhard Robke Foundation
2017: Best Paper by Theme Award 2017 AMA Winter Academic Conference
2015: Data Grant Award of the Wharton Customer Analytics Initiative
2015: DAAD short-term scholarship for doctoral students
Team
The team is completed by research assistants and doctoral students Louisa Bennetlouisa.bennetfh-dortmundde and Fabienne Littwinfabienne.littwinfh-dortmundde.
Louisa Bennet
Fabienne Littwin
Publications
Monograph
Publikationsreihe Nachhaltigkeit im Vertrieb 2024: Band 1: Welche Bedeutung hat Nachhaltigkeit für den Vertrieb und Vertriebserfolg?
I. Garnefeld, E. Böhm, and L. Feider, “Retourenmanagement zur Steigerung des Kundenwerts,” in Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen, 4., Wiesbaden: Springer Gabler, 2017, pp. 599–624.
I. Garnefeld, E. Boehm, and L. Feider, “Managing the Necessary Evil: Can Payment Methods Reduce Product Returns?,” in Winter Marketing Academic Conference 2017, 2017.
L. Feider, I. Garnefeld, and E. Böhm, “Threatening customers not to return - an effective strategy for online retailers?,” in 44th EMAC Annual Conference 2015, 2015.
I. Garnefeld, E. Böhm, L. Klimke, and A. Oestreich, “I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions,” Journal of the Academy of Marketing Science, vol. 46, pp. 1133–1147, 2018.
You can find all information about the supervision of your thesis in ILIAS: https://fh.do/klimke-thesis.(Opens in a new tab) There you can also apply directly for supervision and view my available capacities for the coming semesters.
Please only use this channel and refrain from sending inquiries by e-mail. Thank you very much!
News from teaching
In the summer semester of 2023, students of the bachelor's module "Digital Marketing", together with the practice partner Parfümerie-Pieper GmbH, represented by the Head of Online Marketing, addressed the question of how the target group "GenZ" can be addressed through digital marketing communication. Overall, numerous creative ideas for digital communication campaigns were developed and presented to the practice partner.
On April 26, the lecture "Corporate Sustainability: How companies can and MUST contribute to sustainable development!" was held by Prof. Dr. Sabrina Scheidler and myself.
The event is part of the student-organized lecture series "Studium Oecologicum", which deals with the topic of sustainability in various disciplines in a total of 11 events and is aimed at interested students, UAS members and external guest students.
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