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IHK-InnoMonitor

The "Innovation Excellence" research group focuses on the challenges and success factors in innovation management in SMEs.

A key focus of the empirical research work lies in supplementing operational development competence with a high level of market-oriented competence. On the basis of empirical investigations and case studies, the research group develops approaches for market-oriented innovation management as the "silver bullet" for sustainable corporate growth in saturated markets.

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